Keep Meta Description Short And Preferably Under Characters Limit Ideally while writing a Meta description, it should not be overtly lengthy and be no more than a character snippet.
How will your website stand out from the rest of the SERPs? What makes you unique? Whenever our SEO team talks with a new client, we make sure to take extra time to talk about the importance of unique meta descriptions for every page of a website.
You have his or her undivided attention if you know just what to say. What is your second pitch? How do you stand out? In the most basic way, this is the function of a meta description — to pitch to the searcher why your page is the one that deserves their attention.
Everyone loves numbered lists, so here are four Ps for writing a great meta description for ecommerce: A meta description works the same way. When someone is reading your meta description, he or she wants to be able to get a sense of who you are, what you sell and why your page deserves a click.
Packed with Perks The honest truth is there are millions of people with great ideas trying to get the attention of investors, and there are millions of websites trying to get the attention of web users. Make sure your meta description shows customers what they get by shopping with you over anyone else.
Free shipping, 2-day shipping, buy-one-get-one, a free gift or a discount code are just a few examples of perks you should be sure to include in your meta description. Proofread Every meta description should be written as if you were writing any other body of text.
Use punctuation, capitalize pronouns, write in complete sentences and so on. Personalized A meta description should be unique for the page it represents. Take the time to write a unique meta description for every page of your website.
I sell industrial chains for machines. How am I supposed to make that punchy? We imagine your customers are the type of people that know what they need and what their budget is for that product.
Instead of being punchy, be precise. Our margins are too low to offer free shipping or discounts. How are we supposed to convey perks? Do you source your products locally or ship within 24 hours?
Do you offer free returns with shipping costs already paid? I sell tens of thousands of products. Luckily, you can give yourself some short-term relief by optimizing meta descriptions in bulk.
Write a more generic meta description and find a natural place to insert the name of the product within that description. Then use a spreadsheet and the handy concatenate function to create similar but unique meta descriptions for each product page.
Recently, Google increased the character limit of meta descriptions. Previously, meta descriptions had a character limit of in order to render fully in a SERP.
Any information past character was replaced with an ellipsis and lost to the viewing eye of a customer.
The text was still readable by search engines, but as the end goal of the meta description is to attract clicks, it forced marketers to get creative with just a few sentences of space.
Now, the character limit isgiving plenty of space to convey product details, pricing, shipping promotions and much more. At the end of the day, your goal is to make it crystal clear to searchers that your listing is the best listing for their search query.
How will you stand out? Have any questions about writing meta descriptions? Let us know in the comments!A metal (from Greek μέταλλον métallon, "mine, quarry, metal") is a material that, when freshly prepared, polished, or fractured, shows a lustrous appearance, and conducts electricity and heat relatively well.
Metals are typically malleable (they can be hammered into thin sheets) or ductile (can be drawn into wires). A metal may be a chemical element such as iron, or an alloy such as.
The art of writing the meta description. The art to writing the meta description is a simple one, and one which the present day author may see akin to composing a tweet, with its strict character limit (). There are some key elements to ensure you feature: Search Terms. Don’t forget that keywords matching the users query will be matched in bold and therefore draw the eye’s attention to your result and .
Reduce meta description length: Amazon appears to take a minimalistic approach to title tags and meta descriptions. Template-style descriptions leave room for improvement in terms of providing useful and compelling reasons to click. keywords and marketing objectives to provide attractive page snippets you can’t help but click.
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