Hyper-commercialism[ edit ] As advertising has become prevalent in modern society, it is increasingly being criticized.
Reading Response 2 — Art and Fear: Whether it is Critiquing advertisements purchase a product or support a cause, millions of different companies and organizations are begging for our attention and they know that the best way of gaining it is through advertising.
However, in a society run by competitive advertisement, designers have to be creative in order to stand out. Some designers use the shock factor to make an impact to their audience, while others use fancy digital imaging or celebrity endorsement.
I feel that some of the most successful advertisements are those that keep things simple. This advertisement features thirty coloured circles placed in the center of a white background, a little more toward the upper end of the rectangle.
The red, orange, yellow, green, blue and brown circles are arranged in three rows with either a letter or word written upon them in white font. A tint of white is shown in the upper left corner of each circle opposite a shadow on the bottom right, creating the illusion of three-dimensionality.
Although this piece is just an ad, it actually says a lot about those who understand its meaning.
To a viewer like myself, who is in daily contact with computers and technology, it does not take long to figure out why this group of circles looks familiar: This advertisement speaks to a 1st world consumer who knows technology and candy.
From a design perspective, this advertisement is extremely well thought-out; it covers all the bases when it comes to age of the viewer. Kids are drawn to the colour and candy, teenagers to the allusion to technology and adults to the nostalgic aspect of the placement of shapes.
It is simple It is what an advertisement should be.May 12, · How to Critique an Article. A critique of an article is the objective analysis of a literary or scientific piece, with emphasis on whether or not the author supported the main points with reasonable and applicable arguments based on facts%(39).
Advertisements are embedded with images and ideas that produce, perpetuate, and normalize whiteness and white supremacy in our culture and society. Critiquing a print advertisement feature on Kia Motors Introduction Advertisement consists of all activities involved in presenting to a group an oral of visual message regarding a product service of an idea.
Each and every day we encounter visual advertisements that attempt to sway our thoughts and actions in certain ways. Whether it is to purchase a product or support a cause, millions of different companies and organizations are begging for our attention and they know that the best way of gaining it is through advertising.
However,. Activity 7 Critique an advertisement. You are to critique an advertisement that you have used in this module.
Using the questions listed below, and any others you can think of, you are to create a VoiceThread presentation analysing the advertisement.
You will need to .
Advertising Advertising has a great effect on the behaviour of consumers. Basically, the function of advertisements is to make consumers want the products and services advertised.