The aircraft operating the route was just over 40 minutes into its flight when it lost contact with air traffic controllers. The aircraft then stalled and crashed into the Java Sea, killing all passengers and seven crew on board. The majority of the passengers on board the aircraft were Indonesian. Two days after the crash, human remains and debris from the aircraft were found floating in the Java Sea by fishermen.
Regardless online or offline, brands are constantly trying to connect with their target audience, finding various means on different communication channels.
Through engagement, Mashwire wanted to help its clients foster a bond with consumers, transforming them to brand advocates in the long run.
When considering between reach and engagement, Mashwire believes it boils down to the campaign objectives on whether the desired effect is breadth or depth, said Mashwire. One of its key approaches is to create engagement with content. Through research and observations,it creates content based on an in-depth analysis of consumer insights to ensure its relevance, talkability and shareability.
This post was done in conjunction with Mashwire. Pregnant mothers want their husbands to experience what they are going through!
They were then faced with a pregnancy challenge and a few brave men took up the challenge. The team issued a challenge on the post for mothers to tag their husbands whom they think is game enough to take up this challenge.
Within hours, the video went viral. Many mothers were commenting and sharing the video, particularly to their husbands. But the most important being the connection the brand has built with its consumers. The enthusiasm and excitement this campaign has generated resulted in strong demand for a second sequel.Today, the world shifted for the loved ones of the people on board AirAsia We are starting to learn more about the men, women and children who boarded the plane on Sunday.
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